In today’s digital world, companies of all sizes and sectors have an online presence. That makes the competition for shoppers’ attention fierce. Out of the 2.1 million ecommerce businesses in the US, only a fraction of them will be able to attract enough customers and grow online sales.
Lets find out the best 10 tips for digital marketing. As an digital marketer, you’ve probably figured out that digital marketing is critical for the long-term success of your online store. But what exactly is digital marketing, and how do you d
WHAT IS DIGITAL MARKETING?
In pre-Internet days, businesses could promote themselves through billboards, television spots, direct mail, or store window displays. But with commerce and consumers (and, let’s face it, most of our attention) moving to the online world, marketing and advertising have moved online, too. Marketers can now reach their target audience via digital channels such as social media, search engines, websites, text messages, and email, and these comprise what we think of as digital marketing or online marketing.
BEST 10 TIPS FOR DIGITAL MARKETING TIPS:
Emotive helps e-commerce businesses harness the power of texting as a key component of a successful digital marketing strategy. But we know there’s more to it than just texting, so we’re sharing our best 10 digital marketing tips with you.
1. Understand Your Customer
Understanding your target audience is an essential step in ecommerce marketing. Who are they? What are their interests, needs, and desires? Where do they spend their time? To identify and understand your customers, you may want to conduct market research: this can be as simple as surveying some of your existing customers. You’ll use this data to develop various buyer personas and a customer journey, which maps the steps a prospective customer takes on the path from anonymous shopper to loyal purchaser. You’ll want to define customer segments, based on factors like age, gender, occupation, income, location, and interests.
With a clear picture of your target customer, you can begin to create targeted marketing campaigns that speak to their interests. And don’t forget customer feedback: this is a great source of data you can use to improve your offerings and your brand’s customer experience.
2. Create Compelling Content
One of the most important aspects of digital marketing is creating compelling and relevant content that draws people to visit your website. Clickbait content might get shoppers’ attention, but if it doesn’t provide value to your target audience, they’ll likely leave before making a purchase.
Valuable content can be in the form of blog posts, videos, infographics, or social media post.
3. Regularly Optimize Your Website for SEO and Conversions
Your website is the gateway to revenue, so it’s important to optimize it for conversions. This means making sure it’s easy to navigate, has a clear call-to-action, loads quickly, and offers frictionless checkout. Optimizing your website for conversions can yield a significant increase in online sales.
Your site can also help you collect valuable customer data, such as top purchases, browsing history, click pathways, and more. By analyzing this data and identifying patterns, you’ll discover opportunities for future optimizations and can target and segment customers more effectively.
4. Build a Presence on Social Media Platforms
Most of your current and prospective customers spend a large part of their days scrolling their social media accounts, or hanging out in online communities at Reddit and Discord. Here are some social media marketing tips to help you take advantage of these ubiquitous platforms.
Identify the platforms and communities where your customers spend time. Monitor what kinds of things they share about your business and industry, and their feelings about it.
Publish content that entertains, educates, or informs your target audience: not just about your brand and products, but about your audience’s needs and desires.
Engage with your followers regularly by listening and responding to them on the social media platform or online community where they hang out.
Employ high-quality images and video, as these are the most popular content forms.
5. Create Mobile-friendly Content
Make sure that your website looks good, loads quickly, and is easy-to-use on all devices Optimize your site so that it’s responsive on all digital devices like mobiles, tablets, and laptops. Measure your page speed as this is a critical factor to hook customers to your website. If the web pages load at a slow speed, chances are that your customers would leave the website. When framing mobile-friendly content:
Keep your content short and straightforward.
Use infographics and video content.
Create a presence on social media as mobile users spend most of their screen time on social media platforms.
6. Integrate Marketing Across Multiple Platforms
A key component of digital marketing is integrating your messaging, branding, and campaigns across many different platforms at once. Managing content across digital channels can be a challenging task but it’s a critical to succeed online.
Google my Business is a free platform that allows businesses to create a listing on Google. It’s free to use and a great way to reach potential customers, especially if you’re a local business with customers who live near you. Make sure to claim your business listing and fill out all the information correctly.
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8. Use Email and SMS/Text Marketing Efficiently
There’s a reason email is still the foundation of most digital marketing efforts: it’s a high-volume, low-cost way to stay in touch with customers, remind them about your business, and promote your products, sales, and news. Email is an ideal channel for communicating important information and timely information, but for urgent messages, look to SMS.
SMS marketing — especially when it’s two-way and conversational – helps you build relationships, create a sense of urgency, and meet shoppers where they spend a majority of their time: on their phones. Though a majority of marketers rely on email marketing, research firm Gartner has found that text marketing campaigns have response rates are 7X higher and click-through-rates more than 30 times higher than email.(4) Texts are an ideal channel for high-conversion marketing messages, such as abandoned cart reminders, Black Friday sales and other promotional content, and personalized or segmented messages based on user data.
Pay-per-click advertising is one of the most effective digital marketing strategies for reaching your target audience and driving traffic to your site. It can feel risky to spend money on digital ads, but in the highly competitive ecommerce marketplace, PPC ads are table stakes.
10. Personalize Content
Every day we share key pieces of information about ourselves online. As an ecommerce business, you can harness this data in respectful and legal ways to better understand your shoppers and connect them with the products they need.