I am Hanan, a provider of freelance seo services in Kerala.If you have a knack for search engine optimization (SEO), becoming an SEO freelancer might be the right path for you.
In this article, you’ll learn what an SEO freelancer does, how to become an SEO freelancer, how to get clients, and more.
You’ll also find insights and tips from established freelancers to make your journey easier.
Let’s dive in.
Demystifying the Role of a Freelance seo Services Provider in Kerala
An SEO freelancer is responsible for helping clients improve their SEO performance.
This involves creating and implementing various strategies to increase their clients’ rankings in search engine results pages (SERPs) and driving organic (meaning unpaid) traffic.
You can offer services in various areas of SEO. Or specialize in just one or two.
And you’ll need to take care of your own business, alongside working on client projects.
Here are some key tasks that an SEO freelancer might typically perform:
- Keyword research: Keyword research involves helping clients find keywords their target customers are entering into search engines. A freelancer will dig into the monthly keyword search volume and keyword difficulty, help set priorities, and suggest new keyword ideas.
- On-page optimization: This means optimizing on-page elements like title tags, internal links, and more. On-page SEO helps ensure clients’ websites are search engine-friendly and more likely to rank well.
- Off-page optimization: This refers to SEO tactics applied outside of a client’s website to improve its rankings. Like link building, guest posting, social media marketing, and more. Doing off-page SEO for clients will help search engines (and users) see their sites as more trustworthy and authoritative.
- Technical SEO: Technical SEO involves identifying and fixing technical issues that may hurt users’ experiences or hinder search engine crawling and indexing. This includes increasing website speed, improving mobile responsiveness, implementing structured data markup, and resolving crawl errors.
- Tracking and analysis: This involves keeping track of important metrics and finding opportunities to improve. An SEO freelancer will often need to monitor website performance, track keyword rankings, analyze user behavior, and measure the effectiveness of SEO campaigns.
Skills You Need to Become an SEO Freelancer
Being a successful SEO freelancer requires a combination of technical expertise, communication skills, and project management abilities.
It’s not enough to be great at SEO. You also need to be able to communicate that value to clients. And keep multiple projects on track.
Specific skills and responsibilities vary depending on the client/project and the freelancer’s niche. But here are some common skills an SEO freelancer might need:
SEO knowledge: You need a solid understanding of basic SEO concepts, such as how search engine algorithms work, keyword research, on-page and off-page optimization techniques, technical SEO best practices, and content marketing strategies. It’s important to stay updated with industry trends and algorithm changes to deliver effective SEO solutions.
Analytical skills: Strong analytical skills are vital for interpreting data, identifying trends, and making data-driven decisions. Proficiency in tools like Google Analytics, Google Search Console, and Semrush is crucial for gathering and analyzing website metrics.
Communication skills: Effective communication is key when collaborating with clients. You need to understand their goals and be able to break down complex SEO concepts.
Project management: Excellent project management skills are essential for juggling multiple projects simultaneously. This includes setting and meeting timelines, prioritizing tasks, and managing resources.
Adaptability and continuous learning: Because SEO is a dynamic field that involves frequent algorithm updates and evolving best practices, you’ll need to continue your SEO education and keep up with industry changes.
Technical proficiency: Familiarity with web development basics, like HTML, CSS, and content management systems (CMS) like WordPress can be useful. In fact, SEOs who know how to code get paid more than those who don’t.
How to Become an SEO Freelancer in 7 Steps
Now, it’s time to get into how you can build your SEO freelance career.
Follow these steps to set yourself up for success:
freelance seo services in Kerala
1. Become an SEO Expert
Developing a deep understanding of SEO is essential for getting started as a freelancer. To make sure you have the foundation you need to help clients reach their goals.
But it changes fast.
So, stay up to date with the latest industry trends, algorithm changes, and best practices by learning from reputable sources (like Google Search Essentials), attending webinars, and enrolling in SEO courses
2. Find Your Niche
It’s often worth specializing in a particular area of SEO. That way, you position yourself as the go-to expert in that particular area.
It may be tempting to offer a wide range of services to anyone who wants to buy them. But choosing a niche attracts clients who value your specialized knowledge. And you can command higher rates for your services.
3. Grow Your Network
Networking helps you find clients and grow your freelance business.
And there are many things you can do to build your network:
- Attend SEO events in your area
- Join SEO-related Facebook and LinkedIn groups
- Connect with SEO professionals on LinkedIn
- Reconnect with former work colleagues—or even friends and neighbors—to let them know about your new freelance venture
Remember, networking isn’t just about finding clients. It’s about building relationships and fostering a sense of community within the SEO industry.
Nurturing your network increases your chances of securing clients through word-of-mouth recommendations.
4. Create a Professional Website
To be taken seriously as an SEO freelancer, it’s helpful to have a professional website that showcases your expertise and services.
Your website doesn’t need to be fancy. But it should include your contact information, experience, portfolio, and services.
You can create a simple website in a few hours, And you’ll need:
- An about page: Introduce yourself and your background in SEO. Make sure your contact information is prominently displayed, so interested clients can reach out. And be sure to highlight any relevant certifications, course certificates, and SEO-related work experience to showcase your expertise.
- A services page: Dedicate a page to outlining the SEO services you offer. Specify your areas of specialization, such as keyword research, on-page optimization, content creation, or technical SEO. And explain what clients can expect when working with you and how can help them achieve their goals.
- Your portfolio: Create a portfolio page to showcase projects that highlight your SEO capabilities. That could include an effective on-page optimization project or a successful link-building campaign. And be sure to include metrics that demonstrate the impact your work had, such as increased traffic or improved keyword rankings.
- A blog: Create a blog where you can share insights, tips, and industry trends related to SEO. Publishing valuable content shows you know your craft. And it attracts potential clients to your website.
5. Build Your Personal Brand
Having a strong personal brand helps you stand out in the crowded SEO space. So you can better connect with potential clients.
Here are some ways you can establish your personal brand:
- Write thought leadership social media or blog posts sharing your perspective on industry trends and challenges
- Reach out to well-known SEO blogs for guest writing opportunities
- Attend and speak at marketing and SEO conferences and events
- Offer to be a podcast guest on a popular SEO or marketing podcast
These things all help establish you as an expert with a distinct point of view.
6. Implement the Right Pricing Strategy
Figuring out how to package and price your services is essential for being successful as a freelancer.
Your pricing structure will likely depend on:
- Your experience and skills
- Your niche (area of specialization)
- The types of projects you take on
- The budget of the companies you work with
Don’t be afraid to charge what you are worth based on the above.
7. Establish Your SEO Toolkit
The right SEO tools will empower you to find keywords, track the performance of your clients’ websites, and impress clients with competitor insights.
FEEL FREE TO CONTACT FOR SEO SRVICES