Unlock Success with Instagram Advertising Services in Kerala: The Ultimate Guide to Boost Your Business with Over 2 Million Monthly Advertisers
Whether you’re looking to grow your Instagram account, make sales, or drive more traffic to your website, a creative and well-targeted Instagram ad campaign can drive great results.
In our Ultimate Guide to Instagram Advertising, we cover everything you need to create, launch, and measure the success of your first Instagram ad campaign!
We also created a free infographic of the different Instagram ad types for easy reference! Check it out below:
Why You Should Advertise on Instagram
The number of monthly active users (MAUs) on Instagram has skyrocketed in recent years, and there’s a good chance your target customers are on there too!
Younger audiences in the 18-29 range are particularly well-established on Instagram. And given their willingness to shop online, tapping into this demographic via high-quality, targeted ads could result in a huge number of sales for your business.
Of course, that’s not to say that Instagram advertising is only effective for ecommerce! Businesses in all kinds of verticals can benefit from creating and sharing high-quality Instagram ads — everything from software brands to non-profits.
Here are a few more reasons why your business should advertise on Instagram:
1. Anyone can advertise on Instagram
Thanks to Instagram’s “promoted posts” ad format, which is extremely easy to set up, there’s a very low barrier to entry for running ad campaigns on Instagram.
2. You get access to Facebook’s advanced targeting tools
Instagram uses Facebook’s advertising platform, which is widely considered one of the best in the world.
Facebook provides tons of targeting options — you can reach people based on their behavior on your website, their engagement with your Facebook page, and other demographic data like age, gender, and location.
3. Audience engagement on Instagram is still really high
Instagram users are more engaged than the average social media user. And while trends do seem to show that Instagram engagement is dropping, the platform is still producing higher engagement rates for businesses compared to both Twitter and Facebook.
4. Instagram ads look and feel like organic content
Because Instagram ads are relatively subtle, users are much less likely to succumb to “banner blindness” when scrolling their feeds.
5. Instagram is already a big “shopping” destination
Instagram has already played heavily into shopping (tons of features that promote organic shopping experiences), so audiences are already primed to be sold to.
Instagram advertising services in Kerala
On Instagram, you can pick from following campaign objectives:
On Instagram, you can pick from the following campaign objectives:
1. Brand awareness: reach people more likely to pay attention to your ads and increase awareness for your brand
2. Reach: show your ad to the maximum number of people
3. Traffic: for clicks to your website or to the app store for your app
4. Engagement: get more people to see and engage with your post or Page. Engagement can include comments, shares, likes, event responses and offer claims
5. App installs: send people to the store where they can download your business’ app
6. Video views: promote videos that show behind-the-scenes footage, product launches or customer stories to raise awareness about your brand
7. Lead generation: create ads that collect info from people interested in your product, such as sign-ups for newsletters
8. Messages: connect with people on Facebook, communicate with potential or existing customers to encourage interest in your business
9. Conversions: get people to take valuable actions on your website or app, such as adding payment info or making a purchase
10. Catalog sales: show products from your ecommerce store’s catalog to generate sales
11. Stores traffic: promote your brick-and-mortar business locations to people that are nearby
How to Pick the Best Instagram Ad Format for Your Campaign
Instagram offers a number of different ad formats — which be can be daunting if you’re planning your first campaign!
In the following section, we breakdown each format, explaining how they work, what they’re best for, and share tips on how to optimize the size and specs of your Instagram ads.
1: Instagram Photo Ads
The original! Instagram photo ads are great if you’re looking to showcase your products and services through a clean and simple canvas.
If you’re already creating custom visual content, you should definitely consider testing photo ads on Instagram.
2: Instagram Video Ads
A recent study on Instagram engagement discovered that video posts receive twice the engagement of other post types — and this definitely carries over to Instagram ads.
But beyond the high engagement numbers, there are tons of other reasons to invest in video. The main one: Instagram video ads give you the ability to share complex, in-depth stories that can’t be conveyed in a single image.
3: Instagram Stories Ads
Instagram Stories ads are the perfect way to reach new audiences and showcase your brand, business, and products to an already engaged audience.
According to Instagram, 500 million Instagram accounts use Instagram Stories every day. And businesses are seeing a ton of success with stories ads for a range of objectives!
4: Instagram Carousel Ads
When it makes strategic sense to showcase multiple products (or multiple uses of a single product), carousel ads are a great option.
With carousel ads, Instagram users can swipe to see additional photos or videos, and tap on a call-to-action to learn more.
5: Instagram Collection Ads
Instagram collection ads are all about making it easier for people to discover, browse, and purchase products and services from their mobile device!
Each collection ad features a primary video or image with three smaller accompanying images below in a grid-like layout.
When someone taps on collection ad, it opens up a fullscreen “Instant Experience” where they can interact with products or branded content.
6: Promoted Instagram Ads
Running your own Instagram ad campaign isn’t that difficult, but it can be intimidating to many small business owners and influencers who haven’t done it before.
The easiest way to run ads is by promoting posts and stories you’ve shared on Instagram.
Just select a post or story and tap Promote
7: Branded Content Ads
Thanks to Instagram’s new branded content ads feature, businesses can now promote influencer posts as ads on Instagram via Facebook Ads Manager (previously, businesses had no way of “advertising” or even boosting the sponsored posts their influencer partners created).
Depending on the objective you chose, you’ll see different results available. For example, if you created an engagement ad, you’ll see how many post engagements your Instagram ads have received, as well as total reach.
You can also view Amount Spent and Cost per Result to understand how your budget is being allocated.
As a general rule, if you have an ad that performs well, you should increase the ad spend every three days. On the other hand, if your ad doesn’t perform, don’t hesitate to shut it off.
And that’s it!
Getting started with Instagram advertising is easy, quick, and could make a real difference to your Instagram profile’s growth and business sales.
We recommend jumping right in and experimenting with different Instagram ads formats and styles and to which resonate with your audience the most!
As an Instagram advertising services in Kerala you can feel very free to contact me for any help!