Elevate Your Presence with No.1 Freelance Social Media Marketing Services in Kerala
. I am Hanan, who extends a freelance social media marketing services in Kerala. Social media has also become a cornerstone of modern marketing.
From the biggest global brands to nonprofits, universities, or local mom-and-pop shops, no marketing strategy is complete without a social media component.
For marketers, social media offers the opportunity to connect directly with customers and prospects, grow awareness and positive sentiment around your brand, and build a community of engaged and loyal followers.
A robust social media strategy can set you apart from your competition and drive real results for your bottom line.
In this article, we’ll explore what a social media marketing strategy is and why you need one, before diving into a step-by-step guide to creating your own strategy from scratch.l
SOCIAL MEDIA MARKETING SERVICES
Social media marketing employs social media platforms and networks as tools to promote brands, products, and services, and for organizations to connect directly with their target audience.
This is done primarily through creating and distributing content designed to engage and provide value to a brand’s ideal consumer. There are two overarching social media marketing services:
- Organic Marketing
- Paid Marketing
ORGANIC MARKETING:
Organic marketing is the process of using non-paid marketing tactics to improve online visibility.
These tactics involve publishing content across different channels and optimizing it so it naturally reaches your target audience.
In most organic marketing channels, if you create valuable content users can discover on their own, you can reach them without paying for ads.
Examples of organic marketing efforts include:
- Search engine optimization (SEO): Blog posts, ebooks, and other content discoverable by search engines like Google
- Video marketing: Videos published to platforms like YouTube are often discoverable via search both in search engines and on the platforms themselves
- Social media: Unpaid social media posts across Facebook, TikTok, Instagram, and other platforms
PAID MARKETING:
Paid marketing is the process of using paid advertising channels to target potential customers online. This involves running paid or sponsored advertisements across different channels to directly drive sales rather than just improve online visibility.
Unlike organic marketing, which aims to build brand awareness and increase website traffic, paid marketing is usually more focused on driving conversions related to a specific campaign.
Though paid tactics cost money, they do have their advantages.
For instance, you don’t have to wait for your content to rank or be discovered by your target audience organically.
Two popular paid marketing approaches are:
- Paid advertising
- Sponsored advertising
What is paid advertising?
Paid advertising is a marketing approach that involves running paid ads on advertising channels like Google, Instagram, LinkedIn, and YouTube to put your content in front of your specified audience.
What is sponsored advertising?
Sponsored advertising is a paid marketing approach that involves paying creators or other brands to put your brand and/or content in front of a pre-established audience.
STEPS TO CREATE BEST SOCIAL MEDIA MARKETING PLAN
While creating a social media marketing plan may take some energy and effort upfront, it can help you find success on social media while saving you time and trouble in the long run.
If this is your first time developing your social media marketing efforts, it may seem overwhelming—but the truth is that you can build a social media marketing strategy in just a few steps.
Below, we walk you through each step you must take in order to create a strong marketing plan for social media.
1. Goal setting
Setting goals is one of the most crucial parts of any social media marketing plan. The goals you set will often dictate the tactics you use on social media.
2. Determine your target audience
It’s important to understand who you’re speaking to with your social media accounts. Build out customer profiles to determine who your ideal customer is.
Knowing metrics such as a customer’s age, income level, geographic location, and more can help you segment your audience and find a voice that works for your brand.
3. Audit of social media performance
If you already have social media accounts for your business, take some time to look at them more closely and conduct an audit. Take a look at what’s working on your social media pages and what isn’t.
Identify tactics and strategies that have been successful so that you can harness those moving forward. You might also take a look at your competitors’ social media pages and see how you stack up to their presence and performance.
4. Optimize accounts
One of the key things to pay attention to when optimizing your social media accounts is the profile page.
Completely fill out all profile fields in order to optimize your account and make it easier for visitors to determine what your page is about. Make sure that your profile picture, bio, and any other fields are up-to-date and align with your brand’s values.
5. Choose a posting strategy
A posting strategy essentially outlines what types of content you should post and when. The type of content you post will likely vary based on the social media networks you’re using. Some social media channels are ideal for videos, while others are suited to text or images.
You’ll also want to determine how often you should post. In general, you should post fairly regularly so that your account appears active and you give followers opportunities to engage with your content.
6. Create engaging content
This is one of the most important parts of any social media marketing strategy. By creating engaging content that aligns with the social media platform you’re using and addresses the needs and values of your users, you can more effectively build relationships and grow your following.
Whether you produce videos that demonstrate the capabilities of your products or conduct interviews with experts in your industry, create content that resonates with your target audience.
7. Use social media management tools
Social media management software makes it easy to manage and organize multiple social media channels.
With a social media management tool such as Buffer, you can save time by scheduling posts and evaluate performance by viewing key analytics and insights. You can also use buffer’s content studio to store and manage all of your digital assets.
8. Analyze performance and optimize
Once your social media marketing plan has been created, it’s essential to analyze performance as you carry it out. By regularly looking at performance data and reports, you can identify what’s working and what isn’t.
In summary
The world of social media marketing can be a daunting one, and it’s easy to get distracted or discouraged.
But keep at it.
A well-crafted social media marketing strategy can go a long way in growing your business and even boosting your bottom line – and the returns are well worth the investment.
Remember to regularly step back and look at the bigger picture.
Focus on creating valuable, engaging content that’s aligned with your brand goals and objectives.
Be willing to experiment, put in the resources, and embrace the unknown, all with the purpose of creating authentic connections with your audience and helping your business thrive.
By putting in the work, keeping an open mind, and not being afraid to take risks, your social media marketing strategy will help you reap the rewards for your business.